Having worked with VAFA for over three years now, we grew to understand their day to day requirements and what kept their business going. That is first and foremost, their community and audience.
Taking a step back, looking at the bigger picture – we were able to see that 90% of their operational work is based around accommodating towards that community with their online digital mediums, news, updates and more. But asking the question, what funded those digital mediums, was and is their sponsors.
By identifying their broader community, we were able to create a new system that gave them an accurate representation of the advantage their single largest digital asset has over the rest of the market and their competitors.
This included setting up a new reporting system on their community website, that accurately tracks and records impressions and clicks on the ads they showcase. This data, in turn, allowed VAFA to see and compare the real potential they give their sponsors, to deliver not only more accurate reporting; but also warrant more revenue by selling off more sponsorship opportunities across their digital mediums.
This additional sponsorship revenue has created new advertising channels to help invest back into the community, clubs and their game. Including new tools, resources and upgrades that not only benefits their audience as a whole but ensures that they can continue delivering to their community moving forward and keeping people employed in the best possible way.
Do you have a community or a large audience? Contact us today for a free one on one consultation with our team about how you can maximise your potential to start changing lives.