Having a unique CRM & product management system, ZCG’s current website at the time had a custom-built method for uploading their product range. This method, however, prevented ZCG from really exploring a new website; which meant for the better part of the last 4-5 years their website hadn’t been updated.
4-5 years is a long time, technology changes so quickly; search engines such as Google over that period of time changed the requirements for indexing pages, and ZCG’s WordPress build simply wasn’t cutting it. This meant their website, regardless of how many times they imported their product range, wasn’t able too correctly index their product pages. Which meant they simply we’re even on the map against their competitors for 90% of their available product range.
Furthermore, their product pages were outdated and made it very difficult to enquire about the product in question. Meaning what little traffic they were getting, was being wasted and wasn’t translating into real potential customers.
Using out of the box thinking. We were able to update their existing WordPress build, custom code a solution, that enabled them to continue their product import process, while also letting search engines correctly see and index their product pages moving forward. This included a unique method of storing the products against a custom post tyle, that dynamically would update products & draft those that are no longer part of their catalogue range.
Do you have a huge product range on your website, but feel like you’re not getting the traction you deserve? Contact us today for a free one on one consultation with our team to learn more about our unique solution for ZCG, and how you can maximise your potential to start changing lives.